PROJECT: VGAN CHOCOLATE
CREATIVE DIRECTOR: JOHN HARALD KNUTSSON
(CONTENT PRODUCTION, DESIGN, MARKETING STRATEGY)
YEAR: 2022 –
LOCATION: NORWAY
CLIENT: VGAN CHOCOLATE
CONCEPT: VGAN CHOCOLATE – EXCELLENCE MEET EVERYONE

EXAMPLES:
DESIGN, TEXT, IMAGES, VIDEO COLLABORATIONS AND EVENT PARTNERSHIPS

VGAN CHOCOLATE

BETTER TASTING
BETTER FOR YOU
BETTER FOR THE PLANET

At VGAN we believe that our impact is the result of all our combined efforts; from our delicious chocolate that brings smiles to peoples faces, to inspiring children to play freely – while at the same time paying farm workers fairly, eliminating harm to animals, and reducing our footprint on the planet.

Our marketing strategy is about drawing relatable lines between athletes and amateurs, between indulgence and sustainable practices, and between the premium quality of our products and their universal mass market appeal – where excellence meets everyone.

VGAN Chocolate offers a rich, creamy milk-chocolate taste that is made from the finest ingredients, developed by Michelin-star chefs. Premium, yet accessible and loved by all.

Our tagline, "Better Tasting, Better for You, Better for the Planet", embodies this philosophy.

UPCOMING PRODUCTS

Sports Nutrition – Vegan, organic, all-natural fruit and protein bars in collaboration with Tony Hawk and Terje Haakonsen.

EVENT PARTNERSHIPS

WORLD PUMPTRACK CHAMPIONSHIP

EVENT ACTIVATION

MASTERS OF MISHAPS

During the 2024 World Pump Track Championship in Durban, South Africa, VGAN introduced the "Masters of Mishaps" concept to highlight and celebrate the unexpected mishaps at the event.

EVENT PARTNERSHIPS

WORLD DEATH DIVING RECORD

VGAN-friend, Côme Girardot, just made history with a major feat in death diving. The Frenchman, known for pushing the limits, dove from a jaw-dropping 44.3 meters, shattering the previous world record of 41.7 meters.